ODI's make or break moment - 2011 WC

Everyone and its dog is speaking about the death of ODI in near future because of the rise in popularity of T20. But when we will be knowing it for sure??. 2011 WC will decide whether ODI is sustainable in future or not.
This is not because of the cricket we are going to see in the WC like 2007. There will be many boring games with sprinkling of nail bitters. But the future of ODI will be decided by IPL 2011. Why?.

India, the money machine which runs the world cricket will decide on whom they are going to spend their money on. Usually during the WC years, the marketers plan their budgets mostly around WC to get the maximum visibility. Now 2011 WC is scheduled during Feb19 to Apr 2 at the end of which the 2011 IPL will start. As everyone knows, IPL is a big money sucker which gets each and every dime from  the marketers. Now the companies need to decide on whom they are going to keep their bet the maximum. Which will be a sure shot direction from which we can understand the health of ODIs.

There is also a possibility for the marketers who got left out or not spending in IPL to make use of the WC. But there are very few big spenders apart from those who already tied up with IPL.

Now, the IPL 2011 is going to come after the WC, will this affect the sensibilities of the viewers who are already subjected to 50 days non stop cricket. Can the viewers take another 50 days of cricket without burn out or loss of interest.

We are in for interesting time.